Embracing circularity to spark economic transformation

The inauguration event of the Circular Investment Readiness Network (CIRN) on November 21st marked a milestone for the supporters of sustainable economic practices.
27/12/2023

The network, launched by CircularInvest and DEFINITE-CCRI, aims to create a community of like-minded professionals to cultivate discussions, foster collaborations, and channel investments towards advancing circularity in European cities and regions.

The transition to a circular economy promises a multitude of benefits, including higher productivity, enhanced cost efficiency, and overall economic growth — all achieved while respecting our planet's boundaries. However, because of their innovative nature, circular projects often encounter hurdles while looking for financial backing.

The CIRN kick-off event emphasised the need for investors to expand their perspectives beyond conventional investment paradigms and support circular innovation. Institutions like the EIB already offer funding for circular projects, but many investors still lack the knowledge and confidence to invest in circular business opportunities. Contrary to misconceptions, circular actions offer strategic advantages for financial entities. By promoting reuse, remanufacturing, and recycling, these initiatives optimise resource efficiency, reducing costs and reliance on new materials, and mitigating supply chain risks. Furthermore, encouraging companies to innovate through new business models and design approaches can generate new revenue streams and bolster market competitiveness.

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